When a group of stakeholders that represent Pennsylvania’s beleaguered horse racing and breeding industry call on you to resurrect the sport of kings, you break from the gate with everything you’ve got (pun intended). We branded horse racing with a new look and exciting tone of voice, created a one-of-a-kind VR experience, navigated political minefields between disparate entities, gaining trust with our client, and managing to get all 6 Commonwealth tracks racing in the same direction.
