Mount Nittany Health

Courageous at Heart

In a category where cliches reign supreme, how do you stand out? You find the differentiator. Where most hospitals used caring as a crutch to mask lack of technology or science, we found that the research showed that for Mount Nittany Health, a David in an encroaching landscape of Goliaths, care was their greatest asset. That drove the strategic insight: When you care, you fight harder.

Through the work, we found a way to be unconventionally personal, and to stand out. The results?

295% ROAS for General Surgery

233% ROAS for Primary Care

163% ROAS for Pediatrics

In other words, we made caring real and broke industry cliches with conviction and strength.