Remember childhood?

With the chance to win Sun-Maid as a client, we went all in. My partner and I created compelling pitch work that ended up inspiring the relaunch of the little red box. The spot dove into nostalgia, reminding adults to “remember childhood” in an anthemic return to TV after a 10 year drought. In the same whirlwind of production, we shot the spot that introduced Sun-Maid Sour Raisin Snacks to the world; a brilliantly colored, animated world that invited people to “Imagine That”.

As the account grew, it was quickly recognized that “Imagine That” could encapsulate the growth and breadth of the brand, from core raisin snacks to future innovations. The campaign produced a 7.6% YoY lift on core business in the first 14 weeks of launch.

The work my partner and I created continues to drive the brand and expand into new innovations as we successfully reconnected a legacy brand to a whole new world of consumers.